I’ve worked in the wine industry for over 15 years making wine, selling wine, tasting wine and judging wine. I’ve even studied Wine Science! Yup – and there you were thinking science was all daggy safety glasses and potentially hazardous concoctions. Wine science. The best kind of science.
I started Morevino as a way to share the incredibly diverse wines I was discovering, both locally and further afield, and to make them accessible to everyone – not just those of us lucky enough to live in wine country.
I wanted to provide an alternative to the slew of mass-produced plonk we see in the shops – to create a service that would connect wine lovers to wine producers, where my customers could get to know the product and the people behind it. To reconsider big corporations and focus on sustainably produced, small batch, alternative varieties. And I wanted to make it easy to do.